Driver - MUJERES DE CALENDARIO

Driver Center, a tire-specialist network, needed something bold and cost-effective to convey its empowering message: confidence to go anywhere. We drew inspiration from a repair shop icon, the Pirelli Calendar, but gave it a twist for the better. Venturing into the remote and deserted landscapes of rural Spain, known as 'España Vacía,' we discovered women whose confidence, determination, and vehicles sustain their villages.From farmers with their trucks to first responders overseeing multiple villages, these women are role models in their own right. w/LaBuena + Nomad Studio

The calendar showcases a different woman each month, sharing stories of their personal connections to these rugged landscapes and the vehicles essential for their livelihoods.

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