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On top of the global assets developed from DDB BCN, here are a couple of examples of how the concept was brought to life in different markets around the world.
The Audi A1 is the brand's youngest model. Made for that time in your life when things are more intense. When you life every second like your last. That's the idea behind this campaign, to create a generational anthem for those who think life should be epic or nothing at all. w/DDB